Society publishers in particular have an opportunity to use new technology to develop their reach into the communities they serve and re-assert themselves as the focal point of that community.

Simon Inger Consulting is currently working with a number of society publishers on projects that seek to build on each society's reputation as being central to the subject area it serves.

Web 2.0 developments in RSS, blogging, social tagging and social networking lend themselves to the development of an enhanced society website that serves a wider community than it can currently reach.

All such changes need to be researched carefully, and work in this area draws upon Product Development, Market Research and Systems Selection