As journals have moved into an online environment and both libraries and publishers have sought to decouple electronic from print, the opportunity afforded to publishers to introduce variable, tiered, packaged and purely negotiated pricing in order to maximise sales and reach is substantial.

However, pricing cannot be divorced from sales strategy. Any pricing regime devised has to not only match tiered price to perceived value, but must also be simple enough to implement given the publisher's intended investment in sales and customer service which furthermore affects the selection of sales agents in more difficult-to-reach markets.

Simon Inger has many years of experience in helping publishers devise the most appropriate sales and pricing strategy that meets most effectively their mission, be it for profit or for readership, or both.