Sales & Marketing Strategy - Simon Inger Consulting

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Sales & Marketing Strategy

Simon Inger has assisted publishers and service vendors in putting together a sales & marketing strategy that delivers the best possible results with the resources to hand. (One client has recommended my work in this area on LinkedIn.)

An example list of projects is show below:

US Society Publisher	Like many smaller US societies, sales were concentrated within the domestic market and under priced. A strategy was devised to give the publisher a shared sales presence in Europe and identify partners for Far East sales to both maximise revenue and readership.
Eastern European Publisher	This publisher needed to refresh its pricing regime, grow its non-European sales and greatly enhance its visibility to librarians around the world.
UK Commercial Publisher	This publisher needed assistance in putting together a tiered pricing mechanism that would allow it to make sales into smaller libraries with less money to spend on material that might be considered somewhat peripheral to their needs. This was coupled with a marketing campaign to raise awareness.
US Society Publisher	This publisher already had a good international presence but needed a tiered pricing regime to increase the revenues from the very largest libraries for whom the title was core to their needs and yet bolster sales to smaller institutions around the world.
US Society	This publisher needed to refresh its author marketing strategy to make sure the research papers it carried were a reflection of the geographical research investment and not biased to its domestic authors and members.
Publisher Services organisation	This organisation needed to understand how better to market to publishers to maximise the content that it could access.